About Us

 Welcome to King West!

Welcome to Pure + Simple King West, independently owned by Gina Kim since 2020. Located in the fashion district of downtown Toronto, Gina understands the competitive scene of the skincare industry and how quickly technology allows for significant advances in beauty. With much passion, curation and dedication, Gina makes it her mission to stay up to date with the latest skin care trends and only vouches for products and services that she knows actually work! She continues to uphold the holistic philosophies that are the foundation of the Pure + Simple brand.

Gina takes great pride in her skincare savvy, skillful and enthusiastic team. Our team highly values client results and feedback. Making sure that products and services are attentively tailored to our client’s needs. We love to see our regulars choosing us for their skin care needs and we’re excited to see new clients starting their skincare journey at King West.

Thank you for choosing Pure + Simple King West!